Interview with Emily Schuman of Cupcakes & Cashmere

Where Wear had the pleasure of meeting one of our blogger favesbook author and now clothing designerEmily Schuman of Cupcakes & Cashmere.

I sat down with Emily at the Fashion Industry Gallery while she was in town for market and showcasing her Cupcakes and Cashmere Spring 2016 Collection. Check out Cupcakes & Cashmere Fall 2015 Collection sold at Nordstrom HERE.

WWITC: Have you ever been to Dallas?

Emily: This is my first time to Dallas, I have been to Austin a few times.

WWITC: How did you go from a blog to lifestyle website?

Emily: While I had a full-time position, I began writing my blog which was a passion project and eventually became a full-time project.

WWITC: We know you wrote your first book: Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining with Ease” and now have your 2nd book : “Cupcakes and Cashmere At Home“….tell us more about it. 

Emily: This book was about styling tips for your home (big or small), your college dorm, apartment. It offers tips and tricks on how to style and entertain.

WWITC: So your fave show is Friday Night Lights? 

Emily: Yes it is….

WWITC: We went to high school at Permian which the bookmovie and TV show are based on.

WWITC: Cupcakes and Cashmere has turned into a clothing line. What can we expect to see for Spring 2016?

Emily: My Cupcakes and Cashmere Spring 2016 line will include stripes, vests, capes…very versatile pieces that can be mixed and matched. You can go from the office to a night out with the girls in no time. Expect to colorful aesthetics with classic beauty.

WWITC: Where are you sold in Dallas? 

Emily: I am currently being sold at Nordstrom’s with several boutiques picking up my line for a spring launch. Stay tuned Dallas.

WWITC: How do you do it all? Wife, mother, author and entrepreneur?

Emily: It’s a balancing act and believe me not all perfect. I do my best to leave my work at work and when I come home my husband and daughter are my main focus!

WWITC: What’s been your biggest success?

Emily: Family and the response I have received from my clothing line.

WWITC: What’s next for you?

Emily: Continue to evolve and expand. I am in the works of a home and bedding line. Stay tuned!

Emily Schuman of Cupcakes and Cashmere

As we concluded the interview I let Emily know about City + Sky! We gifted her our LA rose gold pendant and hope to see it on her soon!

About Fashion Industry Gallery (FIG): FIG is a boutique wholesale venue that showcases the best in contemporary, bridge sportswear, and accessories. Founded in 2004, FIG has grown to house over 60 of the industry’s top contemporary showrooms, from Los Angeles, New York, and Dallas, as well as an additional 30,000 square feet of temporary space. FIG is where the BEST STORES come to find the HOTTEST PRODUCTS. FIG hosts five fashion markets, one specialty sale (FIG Finale) and multiple fashion events annually. Due to increased traffic and demand, FIG will relocate to the Dallas Design District in 2016.

About Cupcakes and Cashmere: Emily Schuman’s Cupcakes and Cashmere celebrates the little pleasures in life. Launched in 2008, the fashion, food, decor, and lifestyle site now boasts five million views per month. Emily is also a best-selling author with two titles to her credit: Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining With Ease and Cupcakes and Cashmere at Home. Emily’s brand partnerships include Coach, Juicy Couture, and Estee Lauder, for which she was a guest blogger for two years.

In 2013, Emily collaborated with BB Dakota to create the Cupcakes and Cashmere Collection. Nordstrom and Shopbop were the first to feature the collection, which is hallmarked by feminine patterns and classic silhouettes. Her Spring 2016 collection was featured in Gallery 105 at FIG during the Spring 1 Market, where we witnessed large crowds of buyers anxiously buying up the brand!

Where Wear will we be next….

Cupcakes & Cashmere-ing,


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